Final Assignment

Logical Mind Map
The first mind-map : Creative Multimedia

Second mind-map : Benefit of Creative Multimedia in the Society

Essay

Group member:

Tang Yook Meng - 1102701988 (GL)

Camille Koh Jin Ni - 1102700150

Lee Chen Yau - 1102701423

Alice Low Soo Ying - 1102701139

Leng Cheok Kuan - 1102702783

CREATIVE MULTIMEDIA

As lots of people know, Creative Multimedia covers a wide variety of job areas. The career field included Media Innovation, Digital Media, Films & Animation, Virtual Reality and also Interface Design. Most of them is the merging of various media like audio, video, pictures, lights and content, to create a single presentation and is a widely used application in nearly each and every field today. Jobs in multimedia designing are found in the fields of animation, television and film production, advertising, interactive media and art direction. In the other hand, there is some terms needed to have a successful career in Multimedia such as creativity, innovation, artistic talent, commutations skills, and knowledge of latest software’s. Multimedia careers are always great choices for creative people. If they do have artistic talent, and they are looking for a new sort of job that challenges them to combine different types of media, Multimedia might be a great choice for them. As well as IT and educational companies corporate companies also employ many Multimedia designers. Many of them were surprise to find out that basic knowledge in Multimedia was very much needed in areas where people’s main jobs were not related to computers. For example, a Creative Multimedia student will able to shows a lawyer how to watch a video on their computer and making a well designed flyer. As a result, if everyone is having their own job, they will have more stable and convenient life and the economies will be improved.

An advance country needs people to have stable and convenient life. How people make their country become advance? Internet is one of the things that cannot miss out. Internet can communicate the whole world. For example, people can do business, study different culture, and others. Besides, people can also communicate with different country by using internet.

Nowadays technology getting improve, people can travel around the world by air-plane. Improve technology is a starting to become an advance country. Technology can give people more convenient in their live. For example, microware can cook food more easily, the old train improve to modern train make it move faster and faster, television become more quality, more clear and more convenient. Moreover, invent and innovation comes out new idea and improves product quality. To create modern equipment can help people save time and save money.

Creative Multimedia is nowadays a window for learning and entertainment. Picture and sound on television are sending message to the world. We can learn the educational stuff in the media. Example, television has different types of channels for science, geographic and religious studies. It helps us to listen or read the current taking features place all over the world. Media is transferring information to the people all over the world in seconds and tells us that what is happening. People can find out news about things that have happened on the other side of the world within few minutes from the moment of the event only by accessing the internet or by watching television. General public gets the image of another country or people through their media. More free, productive and effective media is in communicating their public's message to world, the more the nation gets pronounced.

Practically any type of information we receive can be categorized as multimedia, from television, to magazines, to web pages, to movies, multimedia is a tremendous force in both informing the public and entertaining us. Advertising is perhaps one of the biggest industry's that use multimedia to send their message to the masses. Where one type of media, let's say radio or text can be a great way to promote an item, using multimedia techniques can significantly make an item being advertised better received by the masses and in many cases with greater results. Multimedia in Education has been extremely effective in teaching individuals a wide range of subjects. The human brain learns using many senses such as sight and hearing. While a lecture can be extremely informative, a lecture that integrates pictures or video images can help an individual learn and retain information much more effectively.

Other than that, creative multimedia provides the society with the latest and update of global news. We are able to know about the events that are happening locally or internationally. News about events like concerts or festivities is easy to spread out to the public with the help of creative multimedia like commercial, flyers, or even nowadays in social networking sites. Besides that, because of the presence of creative multimedia nowadays, we are also able to be aware of the progress from other international countries so we can try to improve ours as well and have a stable economy and better quality of life.

Another thing is that we are also able to help other countries who are in need especially when face with difficulty like natural disaster and such. For example, some organizers are able to organize a donating event via online or through music and art, to help raise enough to help with the needy. Overall, creative multimedia provides us the resources which we can get our daily update news which are mostly from the radio, television as well as the internet.

The other usage in multimedia is on entertainment application. Multimedia entertainment applications aim to engage people in amazing experiences such as listening to music, enjoying videos, and playing games. One of the earliest applications of multimedia in entertainment is gaming. Multimedia games are a popular pastime and software programs available either as arcade, CD-ROMs, PS2 or online. Recently, in the modern world, computer games became very popular among the youth. Although many people think that it is unhealthy to play any multimedia games, but in moderation, medium can beneficial in many ways such as in leisure and experience, entertainment, learning, as well as improving our cognitive, logical, and managerial skills. For an example, youth improve academic during gaming. This is because, currently multimedia games had improves becoming an appliance that also gives learning experience. They play games by having fun and study in the same time and fell easier to obtain learning skill without any forcing.

These days, some of the features of multimedia such like the Media Player, Flash Player and Movie Maker become a necessary hardware in every computer. These prove the importance of watching movie and listening music are offers many benefits such as awareness, entertainment, and relaxation. By using this multimedia, a chill out and mind free was provided. According to the survey, music and movie can release stress while more and more people were suffering pressure up till now. Believe it or not, plenty families are realizing multimedia to close the relationship between their families members. It is a very import role to build the future relationships between children and the family members.

Multimedia had become a part of people's lives. Therefore, multimedia lightens our life by bringing colors to our life. We become more joyful and enjoyable.

Design Concept : Creative multimedia has the ability to contribute a better standard of life for the society in many aspects.

Random Word : Camera

50 sketches of random word

5 combination of sketches

The presentation video :

Exercise : Random Word / Image Association

Task in class:
To create "Scary Image or Object" that will instill fear among people through out the ages.

Random words : Cat
What can I think of when see this word - Cat :
- scary
- fur
- claw
- dirty

Association:
1. Scary : I hate cats and scare of cats especially I saw black cats at night.

2. Fur : Cats is covered with fur and I am sensitive to it.

3. Claw : The claw of cats will make us injured if been attack by them.

4. Dirty : Most of the cats like to pee everywhere and make the place smelly and dirty.


 My sketches :

Random Word / Image Association

An idea generation method which allows students to systematically generate new ideas through a fixed formula. The whole premise of Random Association is to use a Random Word to provoke a reaction from the brain.

When to use it?
Use it to stimulate open and divergent thinking and seek creative new ideas.
Use it to re-ignite creative thinking when you are running out of ideas.
Use it to get people out of a rut when their thinking is still rather conventional.

How to use it?
1. Find a random word
Find a random word that will be used as a stimulus for new ideas. You can do this in a number of ways, including:
- Look around you. What can you see? Can you see any words? What about things? What else is happening?
- Open a book at a random page. Run your finger around the page and stop at a random point. Look for a suitable word near your finger.
- Ask the people you are with to give you a random word.
- Select a word from a prepared list of evocative words (fire, child, brick, sausage, etc.)

Good random words are (a) evocative and (b) nothing to do with the problem being considered. Ambiguity also helps. Nouns are usually best, but verbs and adjectives can also be used effectively.


2. Find associations
Think about other things about which the word reminds you. Follow associations to see where they go. Think openly: associations can be vague and tenuous (this is creativity, not an exam!).
When working with a group of people, you can write these down on a flipchart as people call them out. It can be useful (but not necessary) to leave a space after each associate for use in stage 3.


3. Use the associations to create new ideas
Now create new ideas by linking any of the associations with your problem. Again, the linkage can be as vague as you like: what you want is ideas!
Write the ideas either next to their associations from step 2 or on a separate page.
If other people give ideas that trigger further ideas from you, then you can go off down that route to see where it goes.
As a variant, you can do stages 2 and 3 together, finding an association and an immediate idea from this.

http://creatingminds.org/tools/random_words.htm

Example :
How to make a person to stop smoking in 6 months time?

Random word : Traffic Light

What will you think of when you saw a traffic light?

- Colour
- Price
- Thin
- Awareness

Association :
Colour : We can use colors to indicate dangers. The red colour indicate most danger follow by yellow colour and green colour.While the smokers see the colours he/she will think about the dangers he/she will face and slowly stop smoking.

Price : We can increase the price of amercement not the cigarette price so when they smoke in the non smoking area they will get the high price amerce.

Thin : Make the cigarette's material become thin so the smoker will become weariness to smoke.

Awareness : Create an awareness image on the cigarette skin and show that smoking will not make people become slim and yet it will make our lungs to become dark and also ugly.

Conclusion : So, people won't buy it if the colour of the cigarette's smoke is in colour and they won't be taking risk to do that.

Exercise : Analogy

Create a passage / writing that describe the concept of " Love " with this picture.

Love is like a chili,

The closer you are,

The hotter you are,

Once you tasted it, it's like a burning flame of love,

And once it's gone, you'll crave for it more.

Exercise : How merges go wrong?

Choose two different animals, combine and merge their characteristic together to make an new animal that people didn't see it before. Draw a picture for it. The chosen animals must be the animals that can't live when they stay together. Explain for it.

A chicken head with giraffe body, how the chicken hunt for food?

Exercise : Juxtaposition

Today, we have do an interesting exercise in class.
Step 1 : Choose three pairs of number between 00 and 99.

I have choose 05, 22, 76

Step 2 : Replace the number with the certain object which have been given as below.
05 - Fly & Root
22 - Lightning & Rock
76 - Dog & Spider

Step 3 : Create a sentences using those word.

1. The bird fly in the sky, suddenly hit to the root.
2. The strong lightning is hidden the rock.
3. The dog is fall in love with the spider.


Step 4 : Draw an image from the sentences represent.

The bird fly in the sky, suddenly hit to the root.

 The strong lightning is hidden the rock.

The dog is fall in love with the spider.

Step 5 : Draw an direct image from the combination of the word meant.

Juxtaposition

Juxtaposition can be defined as placing two variable, side by side and their contrast or similarity are shown through comparison. Many creative processes rely on juxtaposition. By juxtaposing two objects or words next to each other, human brain will automatically associate or transfer meaning. Usually ‘turning’ something familiar to something less familiar or vice-versa.

Definition of Juxtaposition - A placing or being placed in nearness or contiguity, or side by side; as a juxtaposition of words.

Example :

<<---- unfamiliar
                     cute

<<---- familiar



The act of juxtaposing is to place two objects or word next to each other. When 2 things put side by side, your brain try to figure what is the relationship between these two?

What automatically happens is that there is transference of meaning. Usually from something familiar to
Something less familiar. (What is the relationship? Or the meaning Or the similarities?)

VISUAL PUNS
Creating an artwork in which several visual form which look alike are connected and combined so as to bring out 2 or more possible meaningful. Visual puns are lower version of visual metaphor.

METAPHOR
In a figure of speech in which 2 different things are linked by some similarity. Comparison that are obviously are not consider metaphor. Therefore, metaphor occur, when 2 different ideas are being connected in imagination and agreed to be dissimalarity at first.

SIMILES
Using as/like.
Example : Life is like cooking. It all depends on what you add and how you mix it. sometimes you follow the recipe and at other times, you are creative. Life is like a maze in which you try to avoid the exit.

ANALOGY
2 or more things agree in some respects.
is a comparison of things that are essential dissimalarity but are shown throught the analogy to have some simililarity.A form of logical inference or an instance of it, based on the assumption that if 2 things are known tobe alike in some respects then they must be alike in other aspects.

Categories of Analogies :
1. Logical Analogies
Which use similarities subject in the design, structure or function of to connect back to the subject.
2. Affective Analogies
The emotional resemblance. The clearest example is the use of an animal to explain a certain characteristic of a person.

Love is like riding a rollercoaster.
There are ups and downs in a rollercoaster ride, just like love if we get through the ride we might just return for another !!