Exercise : Random Word / Image Association

Task in class:
To create "Scary Image or Object" that will instill fear among people through out the ages.

Random words : Cat
What can I think of when see this word - Cat :
- scary
- fur
- claw
- dirty

Association:
1. Scary : I hate cats and scare of cats especially I saw black cats at night.

2. Fur : Cats is covered with fur and I am sensitive to it.

3. Claw : The claw of cats will make us injured if been attack by them.

4. Dirty : Most of the cats like to pee everywhere and make the place smelly and dirty.


 My sketches :

Random Word / Image Association

An idea generation method which allows students to systematically generate new ideas through a fixed formula. The whole premise of Random Association is to use a Random Word to provoke a reaction from the brain.

When to use it?
Use it to stimulate open and divergent thinking and seek creative new ideas.
Use it to re-ignite creative thinking when you are running out of ideas.
Use it to get people out of a rut when their thinking is still rather conventional.

How to use it?
1. Find a random word
Find a random word that will be used as a stimulus for new ideas. You can do this in a number of ways, including:
- Look around you. What can you see? Can you see any words? What about things? What else is happening?
- Open a book at a random page. Run your finger around the page and stop at a random point. Look for a suitable word near your finger.
- Ask the people you are with to give you a random word.
- Select a word from a prepared list of evocative words (fire, child, brick, sausage, etc.)

Good random words are (a) evocative and (b) nothing to do with the problem being considered. Ambiguity also helps. Nouns are usually best, but verbs and adjectives can also be used effectively.


2. Find associations
Think about other things about which the word reminds you. Follow associations to see where they go. Think openly: associations can be vague and tenuous (this is creativity, not an exam!).
When working with a group of people, you can write these down on a flipchart as people call them out. It can be useful (but not necessary) to leave a space after each associate for use in stage 3.


3. Use the associations to create new ideas
Now create new ideas by linking any of the associations with your problem. Again, the linkage can be as vague as you like: what you want is ideas!
Write the ideas either next to their associations from step 2 or on a separate page.
If other people give ideas that trigger further ideas from you, then you can go off down that route to see where it goes.
As a variant, you can do stages 2 and 3 together, finding an association and an immediate idea from this.

http://creatingminds.org/tools/random_words.htm

Example :
How to make a person to stop smoking in 6 months time?

Random word : Traffic Light

What will you think of when you saw a traffic light?

- Colour
- Price
- Thin
- Awareness

Association :
Colour : We can use colors to indicate dangers. The red colour indicate most danger follow by yellow colour and green colour.While the smokers see the colours he/she will think about the dangers he/she will face and slowly stop smoking.

Price : We can increase the price of amercement not the cigarette price so when they smoke in the non smoking area they will get the high price amerce.

Thin : Make the cigarette's material become thin so the smoker will become weariness to smoke.

Awareness : Create an awareness image on the cigarette skin and show that smoking will not make people become slim and yet it will make our lungs to become dark and also ugly.

Conclusion : So, people won't buy it if the colour of the cigarette's smoke is in colour and they won't be taking risk to do that.

Exercise : Analogy

Create a passage / writing that describe the concept of " Love " with this picture.

Love is like a chili,

The closer you are,

The hotter you are,

Once you tasted it, it's like a burning flame of love,

And once it's gone, you'll crave for it more.

Exercise : How merges go wrong?

Choose two different animals, combine and merge their characteristic together to make an new animal that people didn't see it before. Draw a picture for it. The chosen animals must be the animals that can't live when they stay together. Explain for it.

A chicken head with giraffe body, how the chicken hunt for food?

Exercise : Juxtaposition

Today, we have do an interesting exercise in class.
Step 1 : Choose three pairs of number between 00 and 99.

I have choose 05, 22, 76

Step 2 : Replace the number with the certain object which have been given as below.
05 - Fly & Root
22 - Lightning & Rock
76 - Dog & Spider

Step 3 : Create a sentences using those word.

1. The bird fly in the sky, suddenly hit to the root.
2. The strong lightning is hidden the rock.
3. The dog is fall in love with the spider.


Step 4 : Draw an image from the sentences represent.

The bird fly in the sky, suddenly hit to the root.

 The strong lightning is hidden the rock.

The dog is fall in love with the spider.

Step 5 : Draw an direct image from the combination of the word meant.

Juxtaposition

Juxtaposition can be defined as placing two variable, side by side and their contrast or similarity are shown through comparison. Many creative processes rely on juxtaposition. By juxtaposing two objects or words next to each other, human brain will automatically associate or transfer meaning. Usually ‘turning’ something familiar to something less familiar or vice-versa.

Definition of Juxtaposition - A placing or being placed in nearness or contiguity, or side by side; as a juxtaposition of words.

Example :

<<---- unfamiliar
                     cute

<<---- familiar



The act of juxtaposing is to place two objects or word next to each other. When 2 things put side by side, your brain try to figure what is the relationship between these two?

What automatically happens is that there is transference of meaning. Usually from something familiar to
Something less familiar. (What is the relationship? Or the meaning Or the similarities?)

VISUAL PUNS
Creating an artwork in which several visual form which look alike are connected and combined so as to bring out 2 or more possible meaningful. Visual puns are lower version of visual metaphor.

METAPHOR
In a figure of speech in which 2 different things are linked by some similarity. Comparison that are obviously are not consider metaphor. Therefore, metaphor occur, when 2 different ideas are being connected in imagination and agreed to be dissimalarity at first.

SIMILES
Using as/like.
Example : Life is like cooking. It all depends on what you add and how you mix it. sometimes you follow the recipe and at other times, you are creative. Life is like a maze in which you try to avoid the exit.

ANALOGY
2 or more things agree in some respects.
is a comparison of things that are essential dissimalarity but are shown throught the analogy to have some simililarity.A form of logical inference or an instance of it, based on the assumption that if 2 things are known tobe alike in some respects then they must be alike in other aspects.

Categories of Analogies :
1. Logical Analogies
Which use similarities subject in the design, structure or function of to connect back to the subject.
2. Affective Analogies
The emotional resemblance. The clearest example is the use of an animal to explain a certain characteristic of a person.

Love is like riding a rollercoaster.
There are ups and downs in a rollercoaster ride, just like love if we get through the ride we might just return for another !!

Mind Map about my friend

We had been asking to draw a mind map for our friend next to us in class and we had been told to create a avatar for the friend chosen based on the mind map created.

Character : nice, talktative

Status : single

Favourite colour : blue, black, red

Best friends : poey, alice, cheok kuan

Ambition : graphic designer

Favourite food : thai food, spaghetti, maggi goreng

Siblings : 2brothers

Weight : 43kg

Height : 150cm

Favourite car : mini cooper

Hobby : chat with friends, watch movie, sms, sleep

Birthday : 12/8

Types of hair : long, curly

Mortar and Pestle

What is Mortar and Pestle?
A mortar and pestle is a tool used to crush, grind, and mix substances. The pestle is a heavy bat shaped stick whose end is used for pounding and grinding, and the mortar is a bowl, typically made of hard wood, marble, clay, or stone. The substance is ground between the pestle and the mortar.

Mortar and pestle can be use in creative way

I have chosen MAKE UP, PAINTING and EAT.

Mind Mapping

Mind Mapping is a useful technique that improves the way you take notes, and supports and enhances your creative problem solving.

By using Mind Maps, you can quickly identify and understand the structure of a subject, and the way that pieces of information fit together, as well as recording the raw facts contained in normal notes.
More than this, Mind Maps encourage creative problem solving, and they hold information in a format that your mind finds easy to remember and quick to review.

Popularized by Tony Buzan, Mind Maps abandon the list format of conventional note taking. They do this in favor of a two-dimensional structure. As such, a good Mind Map shows the 'shape' of the subject, the relative importance of individual points, and the way in which facts relate to one another.

Mind Maps are more compact than conventional notes, often taking up one side of paper. This helps you to make associations easily. And if you find out more information after you have drawn the main Mind Map, then you can easily add it in.

Mind Maps are also useful for:
-Summarizing information.
-Consolidating information from different research sources.
-Thinking through complex problems.
-Presenting information in a format that shows the overall structure of your subject.
http://www.mindtools.com/pages/article/newISS_01.htm

Method Creative Thinking : Logical and Associated mind map Technique
Logical Mind Map - Directly connected to stereotypes.
Associated Mind Map - Able to generate random words and also how the links between words.
Logical Mind Maps & Stereotypes - Have to understand what a stereotype is.

Definitions of Stereotype
1. A conventional, formulaic, and oversimplified conception, opinion, or image.
2. One that is regarded as embodying or conforming to a set image or type.
3. A metal printing plate cast from a matrix molded from a raised printing surface, such as type.

Rules of Logical Mind Mapping
- Always have your SUBJECT in the center of the page.
- Make the subject more dominant.
- Decide on the main categories.
- Try to have different categories.
- Try to use drawing or images to more interesting.
- Idea should be shaped like the roots of a tree.
- It is OK to repeat words or even interlink certain words.

Benefit of Logical Mind Mapping Technique
- It is concise way of listening and categorizing a mass of information.
- The word will help trigger memories and reduce the amount of note taking.
- More interesting.

Microsoft Founder - Bill Gates

William Henry "Bill" Gates III (born October 28, 1955) is an American business magnate, philanthropist, author and chairman of Microsoft, the software company he founded with Paul Allen.

Bill Gates is one of the most influential people in the world. He is cofounder of one of the most recognized brands in the computer industry with nearly every desk top computer using at least one software program from Microsoft. According to the Forbes magazine, Bill Gates is the richest man in the world and has held the number one position for many years.
Gates was born and grew up in Seattle, Washington USA. His father, William H. Gates II was a Seattle attorney and his mother, Mary Maxwell Gates was a school teacher and chairperson of the United Way charity. Gates and his two sisters had a comfortable upbringing, with Gates being able to attend the exclusive secondary "Lakeside School".
Bill Gates started studying at Harvard University in 1973 where he spent time with Paul Allen. Gates and Allen worked on a version of the programming language BASIC, that was the basis for the MITS Altair (the first microcomputer available). He did not go on to graduate from Harvard University as he left in his junior year to start what was to become the largest computer software company in the world; Microsoft Corporation.

Bill Gates and the Microsoft Corporation
"To enable people and businesses throughout the world to realize their full potential." Microsoft Mission StatementAfter dropping out of Harvard Bill Gates and his partner Paul Allen set about revolutionizing the computer industry. Gates believed there should be a computer on every office desk and in every home.
In 1975 the company Micro-soft was formed, which was an abbreviation of microcomputer software. It soon became simply "Microsoft"® and went on to completely change the way people use computers.
Microsoft helped to make the computer easier to use with its developed and purchased software, and made it a commercial success. The success of Microsoft began with the MS-DOS computer operating system that Gates licensed to IBM. Gates also set about protecting the royalties that he could acquire from computer software by aggressively fighting against all forms of software piracy, effectively creating the retail software market that now exists today. This move was quite controversial at the time as it was the freedom of sharing that produced much innovation and advances in the newly forming software industry. But it was this stand against software piracy, that was to be central in the great commercial success that Microsoft went on to achieve.
Bill Gates retired as Microsoft CEO in 2008.

Bill Gates Criticism
With his great success in the computer software industry also came many criticisms. With his ambitious and aggressive business philosophy, Gates or his Microsoft lawyers have been in and out of courtrooms fighting legal battles almost since Microsoft began.
The Microsoft monopoly sets about completely dominating every market it enters through either acquisition, aggressive business tactics or a combination of them. Many of the largest technology companies have fought legally against the actions of Microsoft, including Apple Computer, Netscape, Opera, WordPerfect, and sun Microsystems.

Bill Gates Net Worth
With an estimated wealth of $53 billion in 2006, Bill Gates is the richest man in the world and he should be starting to get used to the number spot as he has been there from the mid-ninties up until now. The famous investor Warren Buffett is gaining on Gates though with an estimated $46 billion in 2006.
Microsoft hasn't just made Bill Gates very wealthy though. According to the Forbes business magazine in 2004 Paul Allen, Microsoft cofounder was the 5th richest man in the world with an estimated $21 billion. While Bill Gates' long time friend and Microsoft CEO, Steve Ballmer was the 19th richest man in the world at $12.4 billion.
See more information the Bill Gates Net Worth page.

Bill Gates Philanthropy
Being the richest man in the world has also enabled Gates to create one of the world's largest charitable foundations. The Bill and Melinda Gates Foundation has an endowment of more than $28 billion, with donations totaling more than $1 billion every year. The foundation was formed in 2000 after merging the "Gates Learning Foundation" and "William H. Gates Foundation". Their aim is to "bring innovations in health and learning to the global community".
Bill Gates continues to play a very active role in the workings of the Microsoft Company, but has handed the position of CEO over to Steve Ballmer. Gates now holds the positions of "Chairman" and "Chief Software Architect". He has started that he plans to take on fewer responsibilities at Microsoft and will eventually devote all his time to the Bill & Melinda Gates Foundation.
In 2006, the second richest man in the world, Warren Buffett pledged to give much of his vast fortune to the Bill and Melinda Gates Foundation.

Bill Gates Receives a KBE
In March 2005 William H. Gates received an "honorary" knighthood from the queen of England. Gates was bestowed with the KBE Order (Knight Commander of the Most Excellent Order of the British Empire) for his services in reducing poverty and improving health in the developing countries of the world.
After the privately held ceremony in Buckingham Palace with Her Majesty Queen Elizabeth II, Gates commented on the recognition..
"I am humbled and delighted. I am particularly pleased that this honor helps recognize the real heroes our foundation (Bill and Melinda Gates Foundation) supports to improve health in poor countries. Their incredible work is helping ensure that one day all people, no matter where they are born, will have the same opportunity for a healthy life, and I'm grateful to share this honor with them."
The KBE Order of the British Empire is the second highest Order given out, but it is only an honorary knighthood as only citizens that are British or a part of the Commonwealth receive the full Order. This means that Gates does not become Sir Bill Gates.
Bill Gates lives near Lake Washington with his wife Melinda French Gates and their three children. Interests of Gates include reading, golf and playing bridge.
http://www.woopidoo.com/biography/bill-gates.htm

Novelty, Creativity, Innovation and Invention

Novelty is the quality of being new. Although it may be said to have an objective dimension (e.g. a new style of art coming into being, such as abstract art or impressionism) it essentially exists in the subjective perceptions of individuals.

Creativity is the generation of new ideas or a new way of doing things.

Innovation is the process of making improvements by introducing something new, the realization of a creative idea in a social context. Innovation is a process by which an idea or invention is translated into a good or service for which people will pay. To be called an innovation, an idea must be replicable at an economical cost and must satisfy a specific need.

Invention is the act of finding out or inventing; contrivance or construction of that which has not before existed; as, the invention of logarithms; the invention of the art of printing.
Source : Lesson in class and internet

Creativity

What is Creativity?
Creativity generates and/or recognises how best practice and imaginative ideas can be applied to different situations. It is the capacity to produce something new which is both unique and useful. Creativity is the experience of thinking, reacting, and working in an imaginative and innovation and originality, divergent thinking, and risk taking. Creativity is a central source of meaning in our lives. Most of the things that are interesting, important, and human are the result of creativity. When we're creative, we feel we are living more fully than during the rest of life.
http://www.ucas.ac.uk/seps/glossary

How to be a creative person?
9 Attitudes of Highly Creative People:
1. Curiosity
2. Seeing problems as interesting and acceptable
3. Confronting challenge
4. Constructive discontent
5. Optimism
6. Suspending judgment
7. Seeing hurdles as leading to improvements and solutions
8. Perseverance
9. Flexible imagination
http://www.problogger.net/archives/2007/05/09/9-attitudes-of-highly-creative-people/

“You could resolve to start every day with a piece of inspiration – an article, a chapter of a book, an image – whatever you like. ”